Commencing in January 2026, this semester-long collaboration will see design students from Raffles Design Institute working closely with SunSmart Singapore and its sister brands, Atticlo Singapore and OhSunny Singapore, on real-world fashion design and brand marketing projects.
From Classroom Concepts to Real-World Experience
Through the ICE Programme, students will gain hands-on exposure to the fashion and retail industry by engaging in live briefs that reflect real commercial needs. Over the course of the academic semester, students will participate in:
Using SunSmart and OhSunny’s sun-safe performance fabrics, students will explore innovative design solutions that balance style, functionality, and effective sun protection.
A Meaningful Exchange Between Industry and Education
Commenting on the significance of the collaboration, Ada Weihong Guo, General Manager of Atticlo Singapore, shared: “True collaboration is not just about industry participation, but about walking alongside young talents as they learn, experiment, and grow. By opening our doors to students, we hope to turn knowledge into experience, creativity into confidence, and ideas into possibilities.”
From Ideas to Potential Market Launch
Exceptional student designs demonstrating strong creativity and commercial potential may be considered for further development. Selected pieces could be produced and introduced as crossover merchandise under SunSmart Singapore and OhSunny, offering students a rare opportunity to see their ideas progress from concept to potential retail launch.
Nurturing Talent, Building the Future
This collaboration reflects SunSmart Singapore’s ongoing commitment to nurturing emerging talent, strengthening industry partnerships, and contributing positively to Singapore’s creative and design ecosystem. We look forward to an inspiring semester filled with fresh ideas, meaningful learning, and shared growth.
